Holly Willoughby brazens out  this morning ratings drop

Image Source :- Instagram

[{"selector":"#anim-56ecc23f-baf6-4bda-ba36-9d40ef686fc3","keyframes":[{"offset":0,"transform":"translate3d(0, -503.46085%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -141.57319102%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -48.13085726%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -18.074244515%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -7.85398926%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}]

Image Source :- Instagram

[{"selector":"#anim-927ddbe8-f34a-4e17-ab85-f7e3235e4625","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2c3c2902-6813-4742-969e-3ae7482e3758","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Image Source :- Instagram

[{"selector":"#anim-2ca2ed7e-8f62-4279-8123-347170f4507b","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}]

Image Source :- Instagram

[{"selector":"#anim-d48d6446-f367-415d-8624-82517324304b","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-21049894-22ff-47d6-97df-9807c93fcd49","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Image Source :- Instagram

[{"selector":"#anim-4805b2da-a40f-4c47-8a31-f39c18775ab5","keyframes":{"transform":["translate3d(-101.24688%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-52da4aea-58f3-4a63-a457-f8e6a3a7b904","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

Image Source :- Instagram

[{"selector":"#anim-4de991c0-530e-4449-91c4-7008b4710b3c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26692de6-1108-4222-b452-766f16e07d09","keyframes":{"transform":["translate3d(0px, 171.92672%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Image Source :- Instagram

[{"selector":"#anim-a53c7003-342c-454a-b62d-29e8b47d582f","keyframes":{"transform":["translate3d(103.03797%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-66987c22-2f0d-4faa-82fa-0954424b09c2","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

Image Source :- Instagram

[{"selector":"#anim-2de7ad4b-0cbe-4e87-ae91-02972482aab3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d954efe-2cd4-4a0e-96b7-06afbbb05a2b","keyframes":{"transform":["translate3d(-100.49261%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Image Source :- Instagram

[{"selector":"#anim-0a58ad8e-427d-4404-9925-a0ce778d0d7c","keyframes":{"transform":["translate3d(100.98522%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e76649b-715d-4868-aabb-4777a4a6ed60","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c9605a0-016c-4147-a9d3-29a995529526","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Image Source :- Instagram

[{"selector":"#anim-f1cd96bf-6ad9-4a00-a70b-6ddacaff74ab","keyframes":[{"offset":0,"transform":"translate3d(0, -426.43967%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -119.914835204%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -40.767632452%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -15.309184153%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -6.652458852%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}]

Image Source :- Instagram

[{"selector":"#anim-c258ddbf-c4a4-436a-b811-1c1ef5978af7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e1b37f20-cdcb-485a-97a9-fd57e796b731","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Image Source :- Instagram

A petition calling for Philip Schofield and Holly Willoughby to be sacked from This Morning has reached 41,000 signatures in just four days.

Image Source :- Instagram

Holly Willoughby shed a flood of tears and damaged her £10m brand

Image Source :- Instagram

The co-host of This Morning has refused to apologize for the row caused by the allegation

Image Source :- Instagram

Willoughby and Schofield insist the story is false

Image Source :- Instagram

Part of the world's media was in a professional capacity to report on the event, which ran on Tuesday's This Morning.

Image Source :- Instagram

The producer, Laura Harrison, called the hosts 'toxic' and said they should be 'taken off the TV screen'

Image Source :- Instagram

The original target of the petition was 15,000 signatures - however this has since been increased to 50,000 signatures.

Image Source :- Instagram

Comparisons were immediately drawn to David Beckham's refusal to jump the 13-hour mourning line on the same day.

Image Source :- Instagram

Distracted by funeral preparations, released a brief statement defending the pair on Saturday.

Image Source :- Instagram

Comparisons were immediately drawn to David Beckham's refusal to jump the 13-hour mourning line on the same day.

Image Source :- Instagram

If this was an attempt to close the story, it failed

Image Source :- Instagram

Memes and jokes continued to circulate on social media.